aBOUT OUR FOUNDER

Hello! I’m Yaelle. (Pronounced Ya - EL).

Elaa founder, creator, owner, and formulator.

I am honored to be able to share my passion with you! I’ve put my heart into creating Elaa and running it every day. It's my great honor and joy to share Elaa with you.

I have a Bachelor’s degree from Brown University, Magna Cum Laude. I have been a Certified Holistic Health Practitioner for 20 years. I am an expert in detoxification, mind body medicine, and many modalities of healing. I have a certifications in areas of personal transformation including Neuro-Linguistic Programming and deep experience with all forms of personal growth, healing, health, and spiritual practice. I'm a Master Skin Care Formulator and Alchemist, an Herbalist, Aromatherapist, and a Natural Skin Care Specialist.

My life is dedicated to my soul's greatest awakening and the awakening of all beings. I am a deep lover of Nature. I love the gifts of herbs, plants, flowers, and fruits that Nature provides, which are perfectly designed for us to nourish our bodies and skin. I formulate, create, and use all of the products offered here. I’m an advocate for sacred self-care. Self-care keeps us healthy and balanced, physically, mentally, and emotionally. Making it sacred connects us deeply to ourselves, to Life, and to Everything. I hope to inspire others to practice beautiful, sacred self-care.

I am dedicated to helping people heal, grow, and thrive. I'm an alchemist, a creator of beauty, a health and personal transformation coach and advocate, and a passionate soul. I’m also a healer, an explorer of healing, and especially passionate about nervous system regulation and trauma healing. Elaa is a combination of all of these gifts.

In 2009, I founded Living Earth Beauty (LivingEarthBeauty.com) to be a unique "marketplace" of pure, healthy skincare. In 2012, I passed the Living Earth Beauty torch to dear friends so that I could pursue the creation of my own line of skin care. Elaa was born in 2012.

For most of my life, I struggled with my physical health. I had skin and health conditions since infancy and a growing list of health issues as the years went on. Suddenly, my life completely changed in my 30s. I became life-threateningly ill after an injury. I went through many years of severe illness, not knowing if I would live or not wanting to live because it was so debilitating. I was having almost constant seizures for periods of time, had almost no basic body function, could not speak, move, eat, etc and was in excruciating sensation at all times for many years. I lost my entire life and my body. I tried everything under the sun in every dimension of healing and nothing worked, or usually made me much worse. I became more knowledgable than most doctors in the process of saving my own life and ultimately ended up healing myself.

I have been deeply blessed by this deeply challenging journey. It always saw it as an opportunity. It was my opportunity to grow, evolve, and completely transform as a person. The breadth of what I learned through saving my own life has provided me not only an 'honorary doctorate' in health and treating serious, complex chronic illness, but even greater compassion, humility, and love for myself and others, as well as, awe for the Mystery and Majesty of Life. This journey began a deep healing process on every level of existence for me, and while I would have never asked for what I've experienced and all the pain it created - the growth, transformation, and movement closer to my essence that occurred inside me because of it was the greatest blessing I could have ever asked for. Illness can be a deep spiritual journey, an alchemy of the soul, a sacred passage and initiation, a portal. . . for those of us who are willing to surrender to and discover what it is here to teach us about Life and ourselves.

Taking time in this moment, to listen and be present with your body, your heart and soul through self-care can change everything. By bringing more kindness, awareness, and love to yourself, a doorway opens. Opening up a natural and unconditional gratitude and love for life, for yourself, for everything. Our evolutionary skin care not only brings special nourishment and rejuvenation to your skin, but it assists you in a beautiful, simple and direct way to come into the experience of embodiment. The senses are a portal into the present moment where we can be in connection with all that is alive in the world around us. These sensory portals not only bring us into relationship with the outside, but also invite us inward into the galaxy of internal aliveness, into the sanctuary of self.

May my gift of alchemy bless your body and being with goodness, cherishing and celebrating you!

Elaa lives in my heart and every day I work to make these offerings as beautiful, effective, and sacred as possible for you.

It's a great honor to share Elaa creations with you. I hope that they inspire you to care for yourself deeply, all the while, creating your most alive and sparkling You.

Welcome to Elaa!

Love,
Yaelle